The official signing of the agreement took place on 31st January 2016, in a huge ceremony at the Zouk Club KL. Attendees included dealers and race teams such as the infamous Motul Yamaha YY Pang Racing Team, whom KYT will be sponsoring in their 2016 campaign.
Representatives from each company spoke at the event, namely Mr. Fulvio Crivelli, Marketing Manager of Suomy Italy; Mr. Henry Tedjakusuma, CEO of KYT Helmets; and Mr. Doc Dol, Motorparts Asia’s Business Director.
Suomy S.r.:L, Italy
Suomy has some colourful (pun unintended) history.
Many years ago, Max Biaggi showed up on the 500cc World GP grid with a brand new helmet. While every rider on the grid had their own colorful helmets, it was his that stood out with some truly amazing graphics. Soon, it was Loris Capirossi’s Suomy called the “Capirex.” Max Biaggi left MotoGP after a few more years, ending his career in the World Superbike Championship as the first Italian champion in the series, with Aprilia.
The most enduring design had to be his “Pirate” helmet. Explaining the motif, Biaggi said, “I knew that my role in this movie was to be the villain so I took the pirate flag as my symbol.” The “movie” he alluded to was of course his numerous rivalries in MotoGP and World Superbikes.
Suomy was born in Italy in 1997, when Umberto Monti wanted to create a line of racing helmets. It was through racing that Suomy had gained their ideas on making great helmets.
Suomy’s sponsored riders were Troy Bayliss, Max Biaggi, Alex Barros, Loris Capirossi, James Toseland, Alvaro Bautista, Niccolo Canepa, Neil Hodgson, Alex Rins and of course, Andrea Dovizioso.
Suomy’s riders have had much success in their racing programs, netting more than 20 world titles in different classes, the last being Max Biaggi’s 2012 World Superbike crown.
The company also has a wide range of MX helmets, including a favourite among Mx’ers and supermoto riders, called Mr. Jump, which weighs only 900 grams.
2013 was an important year as Suomy introduced 4 new helmets, including one for the growing adventure touring segment, called the MX Tourer. There’s also the City Tour for urban riders, and 3Logy, an avant-garde helmet for its versatility. For sport riders and racers, it was the SR Sport, which was a GP-spec fullface.
2014 marked the involvement of PT Tara Group which bought the entire company under the Suomy brand. With the fresh injection of investment and knowledge, Suomy and KYT will continue to strive to make the best helmets.
Story, interviews and pictures by Wahid Ooi Abdullah
A special thanks to Alan of Motorparts Asia Sdn. Bhd. for setting up the interviews with the riders